Get a Facebook pixel ID if you don't alreay have one
- Go to Events Manager.
- Click Connect data sources and select Web.
- Select Facebook pixel and click Connect.
- Add your pixel name. Any name is fine, e.g., "My Facebook PIxel" or "Pixel for Awesound"
- Enter your website URL (or awesound.com) to check for easy setup options.
- Click Continue.
Add your Facebook Pixel ID to Awesound
Email team@awesound.com with your Facebook Pixel ID to set this up.
Once you've added your Facebook Pixel ID to Awesound
Re-targeting
Adding a Facebook pixel allows you to re-target Facebook users who've been to your website but not yet bought.
"Lookalike" audiences
Facebook also allows you to place targeted ads for people who, in Facebook's eyes, look similar to those who already purchased your content.
