Add UTM parameters to your product page

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In a sentence: Adding "?utm_source=…&utm_campaign=…" to links you share will help you see where your customers are coming from.

When sharing a link to your product page, you can add UTM parameters.

If you do, they'll be saved to the payment, so you can measure which of your marketing efforts are most useful.

Example

Say your product URL is https://awesound.com/a/standing-in-gaps

It's tempting to share this URL on social media, in emails, etc., just like that.

But, before you do, you can add UTM parameters manually, or using a helper like this:

Campaign URL Builder

This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics. Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.

https://ga-dev-tools.web.app/campaign-url-builder/

The result will be a long URL like this:

https://awesound.com/a/standing-in-gaps?utm_source=facebook&utm_medium=fb_lookalike&utm_id=xmas2021

Tip: Be sure to test your URL before sharing it.

For example, you might share four different links:

When you share a link on your FREE personal Facebook page, your people "like" the post… but do they click through and actually buy? Here's one way to know: share this long link and see if any payments have this utm_source and utm_medium: https://awesound.com/a/standing-in-gaps?utm_source=facebook&utm_medium=fb_free&utm_campaign=Xmas_2021

It's easy to WASTE money on Facebook ads — be careful! Facebook might tell you how many people clicked on your ad… but how many of them went ahead and actually purchased? If you are promoting a unique link like this, it will be easy to measure whether you're making a profit on FB ads, or just wasting money. Example URL: https://awesound.com/a/standing-in-gaps?utm_source=facebook&utm_medium=fb_ads_cpc&utm_campaign=Xmas_2021

Twitter shortens URLs anyway, so you may as well share a UNIQUE link on Twitter, to see if customers are actually coming from Twitter, or if you time would be better spent elsewhere. Exampe, as part of your Xmas 2021 PR push: https://awesound.com/a/standing-in-gaps?utm_source=twitter&utm_medium=twitter_organic&utm_campaign=Xmas_2021

Say you appear on a podcast, or a friend writes about you in their blog: you can make a unique link for them, so you can see if any customers clicked through and purchased as a result of this effort. Example, if you're interviewed by Tim Ferriss, you might give him this link for his podcast show notes: https://awesound.com/a/standing-in-gaps?utm_source=podcasts&utm_medium=timferriess&utm_campaign=launch_pr

I would recommend just having three UTM terms:

utm_source

utm_campaign

utm_medium

like this:

Optionally, you could also include utm_term and utm_content, if you're running many many different campaigns with different links… but no need to over-complicate things if UTM parameters are new to you!

Optionally, you can include more terms, like utm_term and utm_content – but no need to over-complicate things.

You'll see the "UTM parameters" in your payments table, so you can see which promo efforts are actually working.

Toggle to add these five columns to the payments table:

Screenshot from https://awesound.com/payments/table

Questions? Email support@awesound.com and we'll be glad to advise!